Business Advisory Case Study
With Andrew Glover – WA Fuel Supplies
About WA Fuel
WA Fuel specialises in the distribution of fuel, delivering to a range of industries across Australia requiring bulk fuel. They offer onsite refuelling and fuel tank supply, delivery and maintenance, to the agriculture, transport, mining, construction and retail industries. With fewer than ten years of operation, they have seen rapid growth since their inception. The company has grown from a zero-turnover startup to having 30 trucks on the road in 2024 and close to half a billion dollars in turnover.
Business Challenges
WA Fuel has been working with Brentnalls WA for more than four years now. Prior to engaging Brentnalls WA, they had seen rapid growth and early success. They knew that if they were going to continue to grow and operate at that level, they would need to bring in an external advisor with a proactive and holistic approach to help with their overall strategy, working towards their vision and ensuring their growth was positive and driven in the right direction.
Andrew Glover, Managing Director and founder of WA Fuel explains,
“There were a number of areas that we didn’t have good advice on early on (before working with Brentnalls). Once those fundamentals of business advice and accounting were put in place, then we could move on to the business growth and strategy.”
Andrew says, “So often, we find ourselves getting caught up in the day-to-day, trying to manage and fight fires, operating just to get through to the next day and ensuring customers and the team are happy. You need to make time to take a step back and see that you’re on the right track. Using someone like Brentnalls is paramount to making that happen.”
Working with Brentnalls WA
Brentnalls WA implemented their Quarterly Business Review (QBR) process with the team at WA Fuel Supplies, which involved taking time to understand their current strategy, vision and goals and then implementing an in-depth quarterly meeting to review their business performance and financial results. The Brentnalls WA team provided them with a key strategy and clear vision for moving forward and highlighting the tools they need to get them there.
Over the years, the Brentnalls team has got involved in more parts of the business, with less focus on some areas and more focus on others. They now run Advisory Board Meetings to continue to support WA Fuel Supplies’ strategic growth. The team’s breadth of experience has allowed WA Fuel management to draw on that experience across different organisations and industries, to have confidence that the business is going in the right direction and that their strategy is going to work.
Andrew says, “Working with Brentnalls has allowed us to take more of an overarching view of the operation, what we’re doing and where we’re going. It’s a cliché, but to work more on the business rather than in the business. And to be able to look forward and focus three to five years out, rather than just on the day-to-day.”
Brentnalls’ proactive partnership allows the WA Fuel Management team to drive the business forward with confidence. Andrew says, “As a business owner or manager, you can’t do it on your own. You need support and reassurance, guidance, and someone to bounce ideas off to achieve your goals.”
Results
Over the past few years working with Brentnalls, WA Fuel has seen significant growth. The company’s EBITDA has grown by 50% on average year on year.
Andrew says, “We wouldn’t be where we are now without Brentnalls, and without Chris & Evan’s support over the journey. Our results have far exceeded what we thought we could achieve in that period of time. It’s been excellent.”
“I couldn’t recommend Brentnalls enough. For our business, it’s been fantastic. And I think the proof is in the pudding.”
