Perth Business Advisory Case Study
With Simon Read, Founder – PPSAdvisory
Overview
PPS Advisory is a Perth-based consultancy offering services to businesses that hire out equipment or sell goods on credit and need protection from the insolvency of their customers. With a strong reputation built over 14 years, PPS Advisory’s founder, Simon Read, recognised the need for an external advisory board to help scale the business effectively. Partnering with Brentnalls WA provided the external perspective and accountability Simon needed to guide the leadership team and enhance business strategy.
Growth Aspirations
In the early stages of scaling the business, PPS Advisory encountered the opportunities and unique challenges of a successful growing business. With strong demand for its specialised services, the company was thriving, but founder Simon Read recognised the importance of proactively managing this growth. His focus was on making sure the business scaled sustainably while maintaining a healthy balance for the leadership team and preserving the high quality of service that clients valued.
Simon was aware that as the founder and CEO, running the business could feel isolating, with limited input from others. He sought an external perspective to challenge the status quo and provide strategic direction.
Why Brentnalls WA?
Simon’s decision to engage Brentnalls WA was based on a long-standing relationship with the Brentnalls WA Directors. Simon had known Tony Monisse for over 30 years and trusted his business acumen and creative thinking to always bring insightful new ideas to every meeting.
Simon valued Tony’s ability to challenge his thinking and encourage innovation. This dynamic was exactly what PPS Advisory needed as it sought to scale. The advisory board provided by Brentnalls WA acted as a sounding board for strategic decisions, ensuring that PPS Advisory stayed aligned with its goals while adapting to new opportunities.
Solutions
Brentnalls WA worked closely with PPS Advisory to address the challenges and opportunities of growth. Key solutions included:
- External Perspective and Accountability: Brentnalls WA’s role as an advisory board provided the structure Simon and his leadership team needed to stay accountable to their goals. Regular meetings with Brentnalls WA and the team ensured that they reviewed their progress and made strategic adjustments when necessary. “Having the advisory board is like having your own board of directors,” Simon said. “It forces you to be accountable and ensures you’re working on the business, not just in it.”
- Strategic Challenges and Ideas: The Brentnalls WA team regularly challenged the leadership and introduced new ideas, which sparked significant changes at PPS Advisory.
- Leadership Alignment: The Quarterly Business Review meetings have helped the team become more focused and cohesive, ensuring that everyone is aligned on the company’s direction and strategy. This alignment has strengthened the company’s ability to grow while maintaining its high-quality service.
Working with Brentnalls WA
The relationship between PPS Advisory and Brentnalls WA has had a fundamental impact on the company’s ongoing success. It has been the combination of financial and operational advice, as well as insights from broader business trends that have benefitted the business. As Simon explains, “Tony is always learning, always thinking about new ideas. He challenges us to think differently and consider new approaches.”
Results
Since partnering with Brentnalls WA, PPS Advisory has experienced improvements in the value and profitability of the business. The structure of the QBR advisory board ensures that the leadership team remains accountable to its goals, providing ongoing support and direction as the business grows. Leadership has enhanced strategic direction and clarity, with a clear appreciation for the value of their service and the right ongoing strategy to achieve their long-term goals.
“Brentnalls WA has had a fundamental impact on our business. Their external perspective and insights have helped us scale the business in a way that keeps us aligned and focused. The QBR meetings challenge us to think differently, and the strategic ideas that come out of those sessions have had a huge impact on our business.” – Simon Read, Founder, PPS Advisory
